Transmedia Storytelling = Better CX & UX in Gaming

Transmedia storytelling has the potential to truly revolutionize the gaming industry, providing creators with new ways to engage and immerse players in their story universes. By using multiple media platforms, including films, TV shows, books, and even comics, developers can expand their world-building and provide players with a more comprehensive and engaging experience. In this blog post, I’ll explore the ways in which transmedia storytelling can improve the customer and user experience in gaming.

One of the significant benefits of transmedia storytelling is that it allows creators to expand their story universe beyond a single medium. By using multiple platforms, they can provide players with different perspectives on the world and offer more in-depth information about characters, settings, and plotlines. This approach creates a more immersive experience for players, allowing them to explore the story universe in different ways.

According to a study by Deloitte, transmedia storytelling is an effective way to engage audiences in the gaming industry. The study found that 77% of gamers are interested in experiencing a game universe across multiple media platforms, and 61% of gamers said they would be more likely to play a game if they were already familiar with the story universe through other media.

Transmedia storytelling also offers developers more opportunities to monetize their content. By creating content for multiple platforms, they can generate revenue from different sources, such as merchandise sales, advertising, and licensing deals. This approach also allows them to build a more significant and dedicated fan base, who are more likely to invest in their content and engage with their story universe across different media platforms.

In a report by SuperData Research, it was found that transmedia storytelling can significantly increase the lifetime value of players. The report found that players who engage with a game universe across multiple media platforms spend more money on in-game purchases and are more likely to continue playing the game for an extended period. This increased engagement and loyalty can result in higher revenue for developers and publishers.

Furthermore, transmedia storytelling can also improve the accessibility of gaming for a broader audience. By using different media platforms, developers can reach players who may not have access to certain types of games or gaming platforms.

In conclusion, transmedia storytelling can transform the gaming industry by providing creators with new ways to engage and immerse players in their story universes. It offers numerous benefits, including improved player engagement and loyalty, increased revenue, and broader accessibility for a more diverse audience.

At Hayabusa Studios — producing a next level user experience is just one of many reasons why we have fully embraced Transmedia Storytelling and made it a cornerstone to our business.